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GamesRoid > News > How Much Do Gamers Spend on Mobile Games?
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How Much Do Gamers Spend on Mobile Games?

Mobile gamers spent billions in 2024, with in-app purchases driving record revenue. See key spending trends, stats and predictions for the 2025 mobile gaming market.

Last updated: 06/12/2025 at 2:27 PM
By Staff Team
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6 Min Read
Gamers Spend on Mobile Games
Gamers Spend on Mobile Games
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Mobile gaming is now the largest part of the global gaming industry, and player spending keeps climbing every year. If you have ever asked how much gamers spend on mobile games, the short answer is this: billions of dollars. In-app purchases, battle passes and seasonal updates continue to push mobile game spending higher, even when downloads slow down.

In 2024, the mobile gaming market generated more than 90 billion dollars, and analysts expect the number to grow again in 2025. Even with fewer new apps launching, players are spending more money on the games they already play, supported by easy access to platforms like https://mostbetworld.net/app/ that keep mobile users connected to updates and new releases.

Contents
  • Mobile Gaming Market Size: 2024–2025 Overview
  • Why Mobile Gamers Spend More Today
  • US Mobile Gamer Spending?
  • Who Spends and Who Downloads
  • Mobile Game Spending Trends in 2025
    • Downloads Are Slowing, Spending Is Rising
    • Games Leading the Revenue Charts
  • Average Money Spent on Mobile Games
  • What This Means for the Future of Mobile Games
  • How Much Do Gamers Spend on Mobile Games?

Mobile Gaming Market Size: 2024–2025 Overview

The mobile game market has seen steady long-term growth. Most reports estimate the 2024–2025 market size within a strong upward range.

  • Global mobile gaming revenue crossed 92 billion dollars in 2024.
  • Forecasts suggest 103 to 121 billion dollars in 2025, depending on region and category.
  • Some models place the full mobile gaming economy closer to 145 to 165 billion dollars, counting advertising and subscriptions.

This makes mobile the largest gaming platform worldwide, exceeding both console and PC revenue.

Why Mobile Gamers Spend More Today

Mobile games are free to download, but earning comes from in-app purchase revenue. Players spend on:

  • Character skins and cosmetics
  • In-game currency
  • Battle passes and Elite Passes
  • Power-ups and boosters
  • Optional subscriptions
  • Characters

In 2024, IAP spending alone hit 80 billion dollars, making it the number one driver of mobile game revenue.

Most players do not spend money at all. Studies show:

  • Only around 1.8% of mobile gamers make a purchase.
  • Less than 30% of paying users return to spend again.

This means a small percentage of dedicated players support most of the mobile gaming economy.

US Mobile Gamer Spending?

The United States remains one of the highest-spending regions for mobile games. In 2024:

  • US gamers generated more than 50 billion dollars in mobile spending.
  • The average revenue per user for 2025 is expected to reach about 60 dollars.

Strong purchasing power and long-term retention make the US a core market for global publishers.

Who Spends and Who Downloads

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Image via: GamesRoid

Worldwide, mobile gaming adoption continues to rise as smartphone access grows. In 2025:

  • There will be more than 3.5 billion active mobile gamers.
  • India leads global downloads with more than 8 billion installs, though spending per user is lower.
  • China, the US and Japan remain the top-spending regions.

This creates a split across the market: some regions lead in downloads, while others lead in revenue.

Mobile Game Spending Trends in 2025

Downloads Are Slowing, Spending Is Rising

A noticeable shift has emerged in the last year. Downloads may not be growing as fast, but spending keeps increasing. This means players are:

  • Choosing fewer games
  • Spending more money on long-term titles
  • Engaging more with live updates and seasonal events

Games that deliver regular content and competitive features show the strongest revenue growth.

Games Leading the Revenue Charts

Titles like Monopoly Go, Honor of Kings, PUBG Mobile, Free Fire and other live-service games continue to dominate mobile gaming revenue. They succeed because they:

  • Release constant updates
  • Offer strong event calendars
  • Push weekly mobile game spending with rewards and bonuses

These games grow even in slow download years.

Average Money Spent on Mobile Games

How much does an average mobile gamer spend?

  • In strong markets, yearly spending can reach 50 to 60 dollars per user.
  • Many players stick to small purchases but make them more often.
  • Seasonal events are the highest-spending periods across most top games.

This makes mobile game spending highly consistent throughout the year.

What This Means for the Future of Mobile Games

Mobile gaming is expected to become the largest entertainment category by the next decade. Several factors support this growth:

  • Easy access through smartphones
  • Free-to-play models that lower entry barriers
  • Long-term retention from live-service mechanics
  • Global reach across all age groups

The mobile gaming industry statistics for 2025 show a clear trend: more engagement, more spending and a bigger share of the worldwide gaming market.

How Much Do Gamers Spend on Mobile Games?

Gamers spend tens of billions of dollars every year, mostly through in-app purchases. Even though only a small number of players spend money, they drive the full mobile gaming revenue model. With the mobile game market showing record numbers in both the US and global regions, 2025 is on track to be another strong year for mobile gaming.

Expect heavier focus on:

  • Live updates
  • Microtransactions
  • Mobile esports
  • High-spending player segments

Mobile games are not slowing down. They are becoming the most important part of the gaming world.


If you enjoy mobile titles that offer bonus rewards or redeem-style features, you can also check out our guides on try Chapters redemption codes, Star Trek Fleet Command Codes, Marvel Strike Force codes, Left to Survive Promo Codes and the latest Hunting Sniper codes on GamesRoid.

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